The ?Global Defence Survey 2012? states that 42% of ?respondents (senior defence business decision makers) expect an increase in marketing expenditure in 2012, while only 10% of respondents expect a decrease. Marketing budgets of global defence industry supplier companies are expected to rise by an average of 5.5% over the next 12 months. Supplier respondents plan to spend more on social media and different online media formats such as newsletters, blogs, videos, webcasts, podcasts, online resource centres and talkback.
Global defence industry respondents identifyIndiato be the most important region for growth among emerging markets, along withMiddle EastandBrazil. The Indian defence industry is a fast growing market in the world as a result of demand for advanced military hardware and the concerns of domestic insurgencies and hostility from neighbouring countries.?View the report
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