Google?s Diversifying Display Ad Business Could Pass Facebook?s, eMarketer Guesses

Research firm eMarketer has put together a few interesting data points that show Google doing better in display ads than you might have realized. That is, by growing this business across properties that it at some point acquired ? YouTube, DoubleClick, and mobile (AdMob) ? it's set to pass Facebook's own display business. The social network had the highest online ad sales of any company in the US last year, at $1.73 billion. But that was a mere $200 million or so above Google. This year, eMarketer expects a similar story, with Facebook bringing in $2.58 billion versus Google's $2.54 billion. Things change in 2013 and 2014, further off from what the data can tell us accurately.

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